The London Entrepreneurship Review (LER) is an online publication written by London Business School’s entrepreneurship community. It seeks to publish thought-leading pieces in the field of entrepreneurship from across the LBS community; drawing on faculty research, alumni at all stages of building businesses, students starting their own new ventures, and our extensive network of angel investors and mentors.
We are currently welcoming new contributors to our writers' community. If you have an idea for an article or would just like to find out more about contributing then we would love to hear from you. Please submit your details to LER@london.edu and we will be in touch shortly.
From the London Entrepreneurship Review team
WRITERS' GUIDE TO LONDON ENTREPRENEURSHIP REVIEW
The genesis of and ambition for the LER: EVIDENCE
LER was conceived as an online platform that enables members of the School’s community to share insights on building entrepreneurial ventures. The target audience is those thinking about or in the midst of starting their own venture and our aim is to help those ‘founders’ learn from the collective experience and insights of those who have gone before them.
We welcome articles from any member of the School community: faculty, staff, students, alumni and the large number of accomplished entrepreneurs and investors who already work with us.
"The LER is not after unsubstantiated ‘thought pieces.’"
All articles reflect the author’s personal perspective. Although the School supports the LER it has no editorial responsibility for the articles published. However, in keeping with the ethos of the School, we expect all articles to be:
- based on evidence drawn from observation
- interviews, or
- application of management theory
We also expect articles to have a logical flow and written in an engaging style. To this end we have put in place an editorial process that requires every author to work with an editor (also drawn from the School community). The purpose of this additional step is principally to provide a sounding board for the author which we hope will be both welcome and result in a ‘better’ article.
Although authors are drawn exclusively from the School’s community, the LER can be read by anyone and – on the assumption that content is original and ‘thought-leading’ – we expect the LER to have a positive impact on the reputation of the School as a hotbed of entrepreneurship.
When you feel like writing something...
The process starts when a member of the School community (you) becomes aware of the LER and wants to use the platform as an opportunity to write up or research a perspective on entrepreneurship that may enlighten others.
If this perspective is based on experience or is something that you’ve been mulling over for a while then it may be possible to crystallise your thoughts onto paper fairly rapidly and send it in.
"Evidence can come from two principal sources: experience and research."
An alternative, and just as valid a starting point, is a question, person, perspective, venture or sector that intrigues you. In this case it may take many months before – armed with the story and evidence required – you are ready to submit.
A common thread is evidence. The LER is not after unsubstantiated ‘thought pieces.’ Instead, we want to see fresh perspectives based on evidence. Such evidence can come from two principal sources: experience and research. Sometimes the experience or research will be your own (for example when a faculty member writes a piece summarising their own research or a founder reflects on what they’ve learned). Sometimes your evidence will arise from reviewing someone else’s research or using the LER as an opportunity to interview those with ideas and insights that you want to build on.
It is useful if the editorial team knows what is in the pipeline. It’s for this reason that we ask you to provide us with a brief (100 word) synopsis of your intended article along with some idea of when you expect to submit a draft.
We will then provide you with some feedback on the topic and assign an editor to be your first point of contact. The ball remains in your court, though you may expect to receive an occasional email asking you how the article is progressing. You can also request to meet with your editor to talk through the piece if you think that this would be useful.
The first draft
Draft articles should be submitted to LER@london.edu. The editorial process is deliberately ‘light touch.’ Our assumption is that you will have strong intrinsic motivation to publish articles that are excellent. The purpose of the editorial team is principally to decide whether your piece is sufficiently ‘evidence-based.’ The group will also feed back personal views on the structure, style and length of the article. This will be relayed to you via your assigned editor.
The final article
Once your article is written to a standard that you are happy with, it may be formally submitted for publication. At this time the LER team will format the article and source an illustration ‘header’ for the piece. You will be given a date on which the article will be published.
Painful though it may be, we strongly advise you to follow any conversations (responses) that result from your article. We encourage you to promote your work via social media and to join in the debate, clarifying and adding where you think necessary. It is your responsibility to alert the LER team if any comments get out-of-hand so that we can step in.
Building and recognising our writers’ community
Over time, we hope to build an active group of LER writers within the LBS community to encourage the sharing and development of ideas as well as peer review and coaching. Please look out for further communications on writers’ workshops, coaching sessions and informal gatherings.
Please submit your article idea to LER@london.edu. We will provide feedback on your topic and assign you an editor within 2-4 weeks of your initial submission.
We accept final article submissions at each month end, which (pending review and feedback) will then become eligible for publishing within 4-6 weeks of your final submission.